You've seen the same technology on American Idol or heard it on the radio. People can text your keyword to 69302 to join your mobile distribution list and start receiving your messages on their phones. You can also setup an automated response to be texted back to them.

Here’s an example:

1 Person texts "1vip" to 69302

2 Person receives an automated text message right back. Maybe something like, "Thanks for joining VIP Entertainment's mobile list. Show this text to receive 50% off cover. Huge event this Sat at Club LAX so check it out. For more info go to"

3 Person has opted in to join your mobile list by texting your production company's keyword, and now using LeadNet you can text this party-goer in the future to keep him/her in the loop at all times.

Next Advertise your keywords using:

Print media
Mass E-mail
Social Networks (like myspace and facebook)
Your website
At the event

* Have the DJ promote your keyword between songs
* Let people know about the keyword as they're waiting in line. Maybe they can text the keyword on the spot so they don't have to wait in line or they get discounted cover.